SAFIRO: pretty empowered
Inspired by strong women everywhere.
Feminine fashion to empower the passionate and purposeful.
for the unubashed femme.
You can achieve anything in life
if you dress for it.
Enchant your wardrobe with our magical, sustainable, luxury curated collection.
Bringing you a weekly dose of inspiration, from expert styling tips to seasonal and occasion edits –
at SAFIRO, it’s all about elegance and helping your inner glow shine!
Flavoured.it Founder Grazia Giuliani sits down with SAFIRO owner Yulia Shirokova to discuss all things related to sustainable fashion, luxury womenswear and the future of the industry. Tune in to hear more!
Take a journey with SAFIRO this Valentine’s season to a surreal place with a fairytale and alluring dresses. Choose to have the power to show your passion and express your individuality with our elegant yet alluring style, with limited edition silk dresses and shimmery blazers.
It’s a new year which calls for new looks to add to your wardrobe because we all went through incredible transformation last year and looking to move forward with new energy. Feel inspired by beautiful looks from SAFIRO to set the bar high and evoke confidence to achieve what you want.
Shimmer, confidence, mystery and a fresh start - are the words to describe the new festive capsule collection from SAFIRO. We created a selection of occasion and party dresses to help you shine this festive season and get inspired for next year.
We all love shopping for beautiful things. And we know that sometimes you’ve been let down by the low quality of clothing. Buying more and more clothes which you wear a couple of times isn’t sustainable. We prepared this guide to help you make wise shopping choices and have the power to change the fact that the fashion industry is the second largest polluter in the world.
On 25 October 2020, SAFIRO brought together great British Artisans to showcase at Concours d'Elegance Vintage & Modern Car Rally in Monaco, hosted by the Marquise Nicole de Chambrun.
We are delighted to share with you our vision, inspiration and values for SAFIRO. Although we are a new brand, we called this video series ‘Our Story’ because we started creating SAFIRO two years ago.
personal appointments and guided styling
You can discover our collection at Nicola Donati Luxury Style Retreat in the heart of Belgravia in London.
Our unique styling and personal dressing appointments are an adventure everyone should experience at least once.
Together, we’ll gather your exact measurements and discern a look focused on your taste, favourite shades, your outlook and your inspirations.
Become our muse and let us discover, define and refine your perfect look.
once upon a time...
We would love to connect with you and hear about your experience of wearing SAFIRO.
Show your SAFIRO style in action by tagging us.
And always shine your inner light!