SAFIRO: FEMININE HIGH FASHION ELEGANCE
Inspired by strong women everywhere.
FINE fashion to empower the passionate and purposeful.
for the unabashed femme.
You can achieve anything in life
if you dress for it.
Enchant your wardrobe
with our elegant, sustainable,
high fashion collection.
as seen in
Bringing you a weekly dose of inspiration, from expert styling tips to seasonal and occasion edits –
at SAFIRO, it’s all about high fashion elegance and helping your inner glow shine!
Discover the world of luxury quality to help you choose garments for your wardrobe that will last and will be divine to wear.
SAFIRO is proud to announce the launch of our latest collection - Glimmer - with a collaborative photoshoot at Monaco’s legendary Le Meridien Beach Plaza hotel.
SAFIRO Founder Yulia Shirokova and her guest Michelle Gay wowed the cameras on the second day of Royal Ascot.
Goodbye, gloomy greys, hello sunny pastels! Discover our bright, illuminating, powdery pastel outfits to lift your mood all year round.
Flavoured.it Founder Grazia Giuliani sits down with SAFIRO owner Yulia Shirokova to discuss all things related to sustainable fashion, luxury womenswear and the future of the industry. Tune in to hear more!
Take a journey with SAFIRO this Valentine’s season to a surreal place with a fairytale and alluring dresses. Choose to have the power to show your passion and express your individuality with our elegant yet alluring style, with limited edition silk dresses and shimmery blazers.
It’s a new year which calls for new looks to add to your wardrobe because we all went through incredible transformation last year and looking to move forward with new energy. Feel inspired by beautiful looks from SAFIRO to set the bar high and evoke confidence to achieve what you want.
Add the finishing touch to your look with our hand-embroidered brooches
Shimmer, confidence, mystery and a fresh start - are the words to describe the new festive capsule collection from SAFIRO. We created a selection of occasion and party dresses to help you shine this festive season and get inspired for next year.
personal high fashion appointments
You can discover our high fashion elegant collection at Nicola Donati Luxury Style Retreat in the heart of Belgravia in London.
Our unique styling and personal dressing appointments are an adventure everyone should experience at least once.
Together, we’ll gather your exact measurements and discern an elegant look focused on your taste, favourite shades, your outlook and your inspirations.
Become our muse and let us discover, define and refine your perfect look.
once upon a time...
We would love to connect with you and hear about your experience of wearing SAFIRO.
Share with us your memorable moments by tagging us.
And always shine your inner light!