Welcome to the world of SAFIRO, a sanctuary of style, sophistication and sustainability, nested in the heart of Belgravia in London. We are not merely a brand; we are a lifestyle, a statement, a testament to exquisite taste and commitment to the environment. Our designs are narratives, each thread spinning a story of art, craftsmanship, quality, and distinctive style.

the essence of safiro

SAFIRO  stands as a beacon of elegance, illuminating the path for those who yearn for something unique, something personal, something more than a mere article of clothing. 

We understand the allure of a timeless piece, a garment that resonates with your individuality, a statement of who you are and what you stand for. 

Named for the fiery sapphire gemstone, Safiro reflects the multifaceted nature of women – strong, resilient, and eternally elegant. We believe that every woman deserves to be celebrated for her multifaceted personality and elegance in all of life’s moments!


We believe in the power of clothing to express the invisible, to bridge the gap between the inner self and the outer world.

Our collection is a haven for all your luxury wardrobe needs. Our elegant daywear dresses and handcrafted jackets will tempt even the most stylish ladies. 

SAFIRO’s cashmere coats and special occasion dresses are perfect if you’re looking for an outfit that will be embassy in style! 

Whether you’re a mum or an executive businesswoman, we would love to create something special that will inspire and empower you!

the safiro promise

At SAFIRO, we make a promise to our discerning clientele. A promise of a symphony – a harmonious blend of luxury and sustainability, tailored to perfection with the utmost attention to detail. 

We are committed to creating pieces that satisfy your sartorial needs and align with your values, which allow you to wear your heart on your sleeve, quite literally.

Our promise extends beyond our products to our very ethos. We are dedicated to sustainable fashion that respects artisans’ craftsmanship and our planet’s wellbeing.

We believe in the beauty of nature and strive to protect it, crafting our garments with eco-friendly materials. With SAFIRO, you can indulge in the luxury you deserve while upholding your commitment to the environment.

Welcome to SAFIRO: A Symphony of Luxury and Sustainability Safiro
Welcome to SAFIRO: A Symphony of Luxury and Sustainability Safiro

the safiro experience

Step into the world of SAFIRO and immerse yourself in an experience like no other. 

Be indulged and pampered with a truly personalised appointment experience with SAFIRO at Nicola Donati Luxury Style Retreat in Belgravia, London.  

Join us to meet the founder of SAFIRO, Yulia, to learn the background story behind each exquisite garment – made from only precious and rare fabrics.

Feel the gentle caress of our rare and couture fabrics against your skin, and marvel at each piece’s intricate detailing and subtle splendour. With SAFIRO, every moment is an occasion, every garment an artwork, every thread a testament to our commitment to you.

Join us in our journey of redefining luxury, of establishing a new standard for style and sustainability. With SAFIRO, elevate your style, make a statement, and leave a lasting impression.

“Welcome to the world of SAFIRO, where every piece is a tribute to the strength, beauty, and elegance of women. Join us on this journey towards sustainable luxury fashion, and let your own story of grace and power unfold.”


Yulia Shirokova, SAFIRO Founder

why choose safiro?

Experience a new level of luxury garments that are both lightweight and gentle for your skin. Feel the gentle caress of our finest natural fabrics such as cashmere or silk, with silk satin lining for luxurious comfort for your skin!

Marvel the intricate detailing of the traditional couture techniques used to create SAFIRO garments. By using both skilled hands and time-consuming techniques, local artisans in the UK create your garments with pride in their workmanship.

Each garment is made-to-order within two weeks just for you. We confirm your measurements and include complimentary adjustments to ensure a perfect fit when the masterpiece is delivered to you.

With SAFIRO you are spoilt for choice as you can select from various fabrics and colours to to personalise each design. Our garments are styled in capsules, making it easy and versatile to fit your personal style.

At SAFIRO, we provide personalised experience from the moment you get in contact. Our Founder, Yulia, personally conducts client appointments and oversees every detail regarding the creation process until the masterpiece arrives safely to you.

Highlights from SAFIRO collection beautifully showed by models Wiktoria Frankowska, Isabella Araujo, Natacha Loftus. Photos by @gokhangoksoyphoto.

meet yulia