About Us

About Us Safiro

the safiro story

At SAFIRO, we create limited edition luxury garments from the finest Italian and French fabrics, including elegant daywear dresses, handcrafted jackets, cashmere coats, alluring cocktail dresses and special occasion dresses.

SAFIRO, a positive luxury womenswear brand, was founded by Yulia Shirokova in 2020, inspired by her journey. Before this, Yulia won international scholarships, travelled all corners of the globe, and worked as a business consultant for high profile international organisations and global listed companies.

We believe that every woman is multifaceted as a gemstone. 

Inspired by the precious Sapphire stone, our brand celebrates feminine elegance and sophistication.

You can achieve your dreams by always connecting with your inner core and by never losing your femininity. Wearing beautiful clothes that empower you and make you feel inspired, is a core part of this.” Yulia. 

Since the age of 12, Yulia has been designing and making clothes, initially for herself and her family, and then for clients. In 2018, she took a break from her consulting career to follow her passion for art, sophisticated elegance and luxury craftsmanship. This was a pivotal moment when Yulia decided to follow her dream and create a bespoke womenswear collection.

From the very beginning, Yulia decided to create a brand fused with love, beauty and purpose, and care for the environment, following Hawaiian  ‘The Aloha Spirit’, which means ‘joyfully sharing life’.


It’s a combination of feminine grace and a strong core that allowed Yulia to succeed in the business world while also keeping her dream, creativity and passion alive. This led to the creation of SAFIRO. Yulia believes that feminine grace and strong character are not mutually exclusive qualities, just like the qualities of a gemstone. 


SAFIRO is named after Yulia’s homeland – beautiful Siberia – an area that houses the most precious gemstones in the world.


what makes us special?

SAFIRO is for all women: whether you’re a mum or a high-flying businesswoman, looking and feeling good about yourself starts with wearing the clothes that you love and that inspire you to shine every day.
The SAFIRO creations are incredibly lightweight, breathable and soft because we only use the finest natural and noble fabrics, such as cashmere, silk and superfine wool from our renowned Italian partners. All our garments are beautifully lined with silk-satin.
Local artisans in the UK and Italy make all SAFIRO garments using traditional couture and demi-couture methods, involving up to 20 metres of hand-stitching on coats and 5-7 metres of hand-stitching on jackets.
At SAFIRO, we are passionate about the environment and follow the best practice – from ethical sourcing, to working with partners who share our ethos to minimising production waste. We also use primarily natural and biodegradable fabrics. We begin to tailor a garment only when we receive an order.

The way we dress says a lot about who we are and how we see the world around us. My passion is to make women who wear SAFIRO garments feel confident in achieving their most ambitious dreams and yet feminine and elegant.

At SAFIRO, we create thoughtfully, taking care of every detail and tailoring every garment with genuine love, so that when you wear it – you feel it was created just for you,” Yulia.

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