introducing our first collection: one woman - many facets
SAFIRO moodboard featuring Narcissa’s Last Orchid, 1942, White Rose with Larkspur No. 2, 1927, and Abstraction – White Rose No.2, 1927 by Georgia O’Keeffe; artwork ‘Angels and Goddesses’ by Amy Judd
“When you take a flower in your hand and really look at it, it’s your world for the moment. I want to give that world to someone else. Most people in the city rush around so, they have no time to look at the flower. I want the to see it whether they want it or not.” Georgia O’Keeffe.
In our first collection, we explore feminine qualities that enable women and their elegance shine while pursuing their dreams.
We take inspiration from highly distinctive paintings of Georgina O’Keeffe, one of the first women artists to explore the essence of womanhood through flowers to explore gentleness, beauty, fluidity, and creativity.
As beautifully expressed in a quote by Georgia O’Keeffe, in busy city life, we are always in a rush. For a woman to connect with her femininity and elegance requires time and attention. It is also about the ability to experience pleasure from knowing who you are and what you are capable of.
In the middle of the moodboard, we place the flower that resembles the beauty of a woman through flowers along with the artwork of a woman with wings, symbolising empowerment.
Join us on a journey of elegance and feel inspired to achieve your dreams through the way you dress.