Safiro Story


 We are delighted to share with you our vision, inspiration and values for SAFIRO.

Although we are a new brand, we called this video series ‘Our Story’ because we started creating SAFIRO two years ago. As the saying goes, all good things take time, as they should.

The first video ‘Passion and Purpose’ is about our vision. SAFIRO epitomises feminine, confident and sophisticated attitude. Handcrafted from exquisite fabrics from Italy and France, our style is timeless and elegant.

 The second video ‘Dream and Courage’ is about our Founder & Creative Director and her journey to create SAFIRO. Every dream begins with a dreamer. And then there is courage, inner strength and passion for turning it into reality.

The third video ‘Sustainability’ is about our passion for the environment. As a positive luxury brand, we believe in creating beautiful garments without compromising the environment. SAFIRO garments are meant to be long-lasting and sustainable in many dimensions. 

We invite you to join us on this journey and contribute to a sustainable world.


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