craftsmanship. music. fashion. heritage.


Left to right: Yulia Shirokova, SAFIRO Founder and Agnese Upite, Guest wearing outfits from SAFIRO at the Vintage & Modern Car Rally in Monaco.

On 25 October 2020, SAFIRO brought together great British Artisans to showcase at Concours d’Elegance Vintage & Modern Car Rally in Monaco, hosted by the Marquise Nicole de Chambrun.

Three quintessentially British brands presented during a heritage and modern car rally and Concours d’Elegance in Monaco on 25th October, hosted by the Marquise Nicole de Chambrun and Mr Jean Henri Tamenne. The event saw luxury sustainable London-based fashion label SAFIRO feature amongst the rally which included 11 prestige classic cars, including the British handcrafted David Brown Speedback GT and accompanied by exquisite music on a Stradivarius violin by Andrew Bernardi from England. 

The rally started from The Place du Casino in Monaco in the morning, pass through the picturesque French Alps to the historic factory of Florian Chocolate at Pont sur Loup, where breakfast was served against the breathtaking mountain view, and finishing at the Marquise de Chambrun’s estate which featured a car and participant competition of elegance, followed by lunch to celebrate the occasion.

Three exquisite outfits from SAFIRO embellished the event. The London couture Milliner Edwina Ibbotson created bespoke headpieces to match SAFIRO outfits.

Salmson Grand Sport model from July 1924 skiff Henri Labourdette body won the Marquise de Chambrun trophy. The Zepter trophy was awarded to a Rolls-Royce Silver cloud from 1956, a car which previously belonged to Marcel Boussac. A special trophy for a modern classic car was presented by the Florian Chocolate and awarded to the Speedback GT – the fabulous realisation by British coachbuilder, David Brown Automotive  of a design inspired from icons of the Sixties and taking over 8,000 hours to meticulously hand-build by artisans and skilled technicians in Silverstone, Great Britain.

The Marquise Nicole de Chambrun strongly believes in preserving the automotive and cultural heritage and offered an opportunity for all guests to reconnect with the tradition of prestige and elegance on the French Riviera and it was fantastic to see innovative, luxury brands come together to offer an experience of heritage, beauty and craftsmanship.

Zepter deployed their device THERAPY AIR ION to make the event COVID-secure.

Mr. Frederic Fuchs, the owner of the Florian Chocolate house, offered a delicate chocolate tasting for all guests.

Also, noteworthy, is the support of the Lamborghini family who offered a collector’s box set to the first prize, won by Steve Bernaud Heyd happy owner of the Salmson 1924.

The anti-plastic activist from Japan – Green Samourai – also attended as a special guest.

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