This week we are proud to announce the launch of our latest collection – Glimmer – with a collaborative photoshoot at Monaco’s legendary Le Meridien Beach Plaza hotel.

As we are in the midst of summer and the sunshine is in our favour, we recently had a joy to present our new collection to clients in Monaco at a terrace in a luxury villa with stunning view of Monaco. 

One of the highlights of our trip was a fun photoshoot in a company of talented and creative team and in collaboration with the Monaco’s legendary Le Meridien Beach Plaza hotel, whose wonderful team graciously hosted us at their terraces and verandas to capture our beautiful creations from the new collection.

“Glimmer is our most vivid and ambitious project to date. The concept for the collection stems from a better world. Glimmer is a glimpse of another realm, a world where style and sustainability are entwined and where feminine is another word for strong.” Yulia Shirokova, SAFIRO Founder.

MONOCHROME MAGIC in blue, mint and lilac

The palette for Glimmer was inspired in equal parts by pastel wildflowers, summer meadows and the cool rushing waters of a bustling brook. Hues of mint and lilac are imbued with flashes of gold and silver to deliver a shimmering lustrous look.

The collection makes good use of the ethereal whimsy of silk, chiffon and organza with a Jacquard pattern applied over its base of pastel colours. The result is a capsule collection which reveals hidden depths to the designs as the wearer moves.

Glimmer Safiro

Collaborative photoshoot at the legendary
Le Meridien beach plaza in monaco

The collection was shot at the terraces of Monte Carlo’s legendary resort hotel Le Meridien Beach Plaza by photographer Dariia Kovalevskaya and Videographer Theo Pitout. The collaboration comes on the heels of Safiro’s day at the races. A headline stealing outing to Royal Ascot where the label won national coverage in The Daily Mail, The Daily Express, Forbes, Metro and more.


As you would expect from an eco-focused brand, SAFIRO’s Glimmer collection is hand-crafted locally from ethically sourced materials by skilled artisans. We craft all our garments with silk satin lining to create a beautiful flow, preserve shape and perfect the fit. In addition, the company offsets carbon emissions.

private appointments in belgravia

We are very excited and looking forward to showing you our new collection. We hope you’ll enjoy wearing it as much as we enjoyed creating. If you would like to see new garments that are ready in person, we invite you to make an appointment to visit Nicola Donati Luxury Style Retreat in Belgravia.




We are grateful to the wonderful team at Le Meridien Beach Plaza Monaco for graciously hosting us on the day and allowing access to their stunning terraces with restaurants and gardens.

We are grateful to our wonderful team:

Photography: Dariia Kovalevskaya @dkphoto.monaco

Video: Theo Pitout @theopitout, @observascope_agency


Yulia Shirokova, SAFIRO Founder 

Yulia Sheremetyeva, mentor, model, artist @monaco_royal_mentor, @yuliasheremetevacreator (Facebook)

Oktawia Cichomska @oktawci (Instagram)

Make-up: @makeup.bymanuela (Instagram).