A Night of Bespoke Luxury with
Di Minno, Pinkananas and SAFIRO Couture

By YULIA SHIROKOVA. Reviewed by Nicoletta Adda and Diana Turcov.

On 7 February 2024, the Di Minno flagship store on Sloane Street became the centre of bespoke luxury and styling as it hosted the ‘Be Your Valentine’ event, a collaboration between Di Minno, Pinkananas Image Consultancy, and SAFIRO Couture.

This unique gathering was a testament to the beauty of personalization, inviting guests to celebrate their individuality ahead of Valentine’s Day by exploring the exclusive Di Minno shoes, handcrafted in Italy, and indulging in the sustainable, art-inspired couture offered by SAFIRO.

Guided by the expert advice of Nicoletta Adda from Pinkananas Image Consultancy, attendees discovered their dream outfits, embodying the essence of bespoke luxury in every detail.

A Trio of Luxury and Unique Bespoke Style

The event was the vision of Nicoletta Adda, the Personal Style Consultant and Director at Pinkananas Image Consultancy. Nicoletta acted as the “Cupid” bringing together the luxurious worlds of Di Minno Shoes and SAFIRO Couture. Guests had the exclusive opportunity to explore the stunning Di Minno shoes, handcrafted in Italy, and indulge in the art-inspired, sustainable couture offered by SAFIRO, all while receiving Nicoletta’s expert guidance to craft their dream Valentine’s Day outfit.

The Elegance of Di Minno Shoes

Di Minno, under the creative direction of Franca Aschenbrenner, represents the epitome of Italian luxury footwear. Franca has gracefully continued the legacy of her father, Leonardo, who was renowned for creating custom shoes for Milan’s aristocracy, as well as influential artists and politicians during the 1960s.

Di Minno’s footwear is a testament to the brand’s commitment to blending artistic inspiration with impeccable craftsmanship.

Each season, the brand’s heels are reimagined to echo the artistry seen in chandeliers, Saracen columns, or Japanese pagodas, paired with luxurious materials like pure silk taffeta, striped raffia, or decadent velvet devore, transforming these shoes into wearable pieces of art.

SAFIRO Couture Sustainable Luxury

SAFIRO Couture is synonymous with sustainable luxury womenswear for accomplished women with refined taste and a sense of purpose.

The brand is celebrated for its exquisite garments, crafted from the finest Italian and French fabrics. They are distinguished by unique craftsmanship that pays homage to art- and nature-inspired designs.

For Valentine’s Day, SAFIRO unveiled a new line of unique, made-to-measure couture evening corsets. Each piece a testament to the brand’s dedication to luxury and exclusivity.

Crafted from French lace and embellished with crystals, these corsets celebrate femininity and sophistication. Swarovski crystal decorations enhance the intricate lace patterns, adding unparalleled glamour.

The Event: A Unique Blend of Luxury, Style, and Personal Expression

‘Be Your Valentine’ event blended luxury, style, and personal expression.

The Di Minno flagship store on Sloane Street transformed into a sanctuary where guests could immerse themselves in high fashion and bespoke luxury.

Nicoletta Adda’s expertise provided a guiding light, helping attendees navigate the exquisite offerings from Di Minno and SAFIRO Couture. She helped to ensure that all guests found their perfect ensemble.

The event had an atmosphere of exclusivity and personalization. Guests were treated to a showcase of luxury fashion and an experience that celebrated individual style and the art of dressing well.

The collaboration between Di Minno, Pinkananas Image Consultancy, and SAFIRO Couture highlighted the importance of sustainability in luxury fashion, showcasing that true elegance and style do not have to come at the expense of the environment.

A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Patricija Kasilovska, Yulia Shirokova, Francesca Giacomini. Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Nicoletta Adda, Pinkananas London
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Diana Turkov, Di Minno Shoes

A Celebration of Self-Love and Bespoke Sophistication

As guests mingled, tried on the stunning shoes by Di Minno, and admired SAFIRO’s exquisite corsets, the event unfolded as a celebration of self-love, sophistication, and the joy of finding one’s unique style.

The evening was not just about preparing for Valentine’s Day. It was an affirmation of the belief that every woman deserves to feel celebrated, luxurious, and utterly unique.

The ‘Be Your Valentine’ event set a new standard for luxury fashion events, proving that like-minded brands can create something truly magical when they come together. 

The collaboration between Di Minno, Pinkananas Image Consultancy, and SAFIRO Couture was a testament to the power of shared values and visions. This resulted in an unforgettable evening that celebrated the beauty of personal style, the luxury of bespoke fashion, and the joy of self-expression.

Looking Forward

As guests left the event, they carried with them not just the memories of a beautiful evening but a renewed sense of confidence in their personal style and the luxury of self-expression. 

‘Be Your Valentine’ was a reminder that in a world where fashion and luxury are often seen as external, the true luxury lies in finding and expressing one’s unique identity and style.

For those who missed the event, you can discover luxurious garments and shoes presented at the event, please visit SAFIRO online boutique and Di Minno online shopThe collaboration between Di Minno, Pinkananas Image Consultancy, and SAFIRO Couture serves as an inspiration to explore the world of bespoke luxury fashion. 

Whether it’s a pair of art-inspired shoes from Di Minno or a bespoke corset from SAFIRO, the message is clear: luxury is personal, style is individual, and both should be celebrated with passion and purpose.

‘Be Your Valentine’ may have been an occasion-related event, but its impact will resonate throughout the year. This experience will inspire all who seek to celebrate their unique beauty and style with luxury, sustainability, and artistry at the forefront.

If you would like to enquire about styling by Nicoletta Adda, please visit Pinkananas Image Consultancy.

A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Nicoletta Adda

Heartfelt Gratitude

As the ‘Be Your Valentine’ event came to a close, the air was filled with the essence of luxury and style and with gratitude towards the visionary Nicoletta Adda. Her foresight in bringing together Di Minno and SAFIRO Couture under the guiding expertise of Pinkananas Image Consultancy was nothing short of remarkable. 

Nicoletta’s role as the curator of our guests’ outfits was pivotal in transforming this event into a celebration of personal style and bespoke luxury. Her dedication to crafting an unforgettable evening where fashion, art, and sustainability intertwined seamlessly was truly the heartbeat of this gathering. 

We extend our heartfelt thanks to Nicoletta for her invaluable vision, passion for fashion, and unwavering commitment to empowering women through style. She made ‘Be Your Valentine’ an event to remember. The event also set a new standard for luxury collaborations, leaving us all inspired by the limitless possibilities of bespoke fashion.

We sincerely thank Di Minno for hosting this unforgettable event and showcasing the SAFIRO collection in their flagship store on Sloane Street and for being such welcoming hosts. Di Minno’s dedication to showcasing craftsmanship and luxury in such a welcoming and elegant setting provided the perfect ambiance for an evening of bespoke elegance.

Moreover, we extend our heartfelt thanks to our distinguished guests. Your presence and enthusiasm for independent sustainable brands and quality craftsmanship truly brought the event to life. Your support and appreciation for what we at SAFIRO and Di Minno strive to achieve — sustainability, artistry, and luxury in fashion — are what make events like ‘Be Your Valentine’ so meaningful and memorable

A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Elena Lavagni, Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Ria Atkins and Lilia Mascolo, Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Rakhee Singh, Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Marie Elena Infantino, Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Rafaella Maiseo, Photo by ©Edward Lloyd/Alpha Press
A Night of Bespoke Luxury with Di Minno, Pinkananas and SAFIRO Couture Safiro
Merrill April in SAFIRO outfit and Di Minno shoes, Photo by ©Edward Lloyd/Alpha Press

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