safiro: pretty empowered

ONCE UPON A TIME...

There was a hard-working little girl. She was clever and quick with a needle and thread and she grew up happy between two worlds. As a child, she lived half in a world where she would mend and make clothes for herself and her family and half in a world of make believe where she would dream about making the finest gowns for princesses. 

As she grew up, she learned all the skills she could in the real world, but the land of fantasy just wouldn’t let her go.  As her talent grew so did her renown and soon Yulia, was making clothes for more and more ladies.  Soon, word of her talent spread and the money she earned helped her fund her next adventure.  

PERESTROIKA
AND THE WINDS OF
CHANGE

One day Yulia, put down her needle and thread and turned her hand to business development instead.  The money  she’d saved from her years making fine clothes helped her learn English to win a scholarship to the US, which opened a world of opportunity. Wide eyed and open hearted, she travelled from country to country following her passion to make a difference in the world. In the end she learned all the skills required to succeed as a female entrepreneur. Yulia was happy in business, but the lure of the enchanted land was strong. 

After a time, the girl from Siberia realised she had learned much about both business and designing and so was  born

SAFIRO

You can achieve anything in life if you dress for it.

EDITH HEAD

BORN IN THE WILD

From the sweeping plains of Siberia come the finest blue gems. Forged by nature and history these stones are cherished the world over for their other-worldly beauty.  It is from these unique gems where SAFIRO draws its name. 

It is the land of make believe made real. Stunning garments made from the finest threads, kind to the earth and wrought from the heart. Feminine, but strong and beautiful.

In time the curious girl grew up, not content with making pretty pastels for pastel pretty princesses, instead, she chose to turn her talents to empowering all women. 

Safiro is a fairytale freed from frills and frou frou. It is fashion beyond the fad. A realm where elegance and class run free through sustainable forests and where feminine is Queen. 

WELCOME TO SAFIRO WHERE PRETTY IS POWERFUL.

SUSTAINABILITY

APPOINTMENTS

MEET YULIA