sustainability and ethical fashion

At SAFIRO we care for our planet and each other.

We are committed to making the world a better place through fashion. At SAFIRO, we believe in and follow sustainable business practices at every step.

We select our suppliers and partners carefully and work only with companies that share our values to protect our planet.

Our garments are made to order with a two-week delivery timeline, reducing unnecessary stock. We create all garments locally here in London, which helps us minimise shipment and avoid air pollution. 

We primarily use natural fabrics that last longer than those that aren’t biodegradable or reusable/ recyclable. This helps us keep waste down considerably. Furthermore, we re-purpose  the remaining material to create beautiful hair accessories from silk.

In addition, through the excellent Ecologi project we offset 100% of our carbon emissions by supporting their forestry programs worldwide.

We created an easy-to-follow guide for clients looking into sustainability when selecting garments for their wardrobe. You can find out more via the link below.

our story: sustainability

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how to recognise a garment that was designed and made sustainably


timeles designs


material composition


locally made products


quality of craftsmanship

As you can see, there are a lot of aspects that make a sustainable garment and to help you with making choices when shopping. We share with you our tips in our guide

tree planting

It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial to preventing  ecological collapse.

For every garment you buy, we plant trees via the Ecologi project who work with their tree planting partner The Eden Reforestation Projects to plant millions of trees around the world each month.